Our Team

Jessica Jesse

Founder CEO & Creative Director

Jessica Jesse has resisted being called a renaissance woman, but that is what she is. Jessica, through BuDhaGirl, is affecting cultural change by showing others how to turn routines into rituals, thus making Mindful Glamour™, the new paradigm for living mindfully. She is a world traveler, a dedicated mom of two, a beloved wife, a sincere mindfulness advocate, an amazing cook, an artist, a jewelry and art collector, a designer, a true entertainer, a creator, and more importantly a visionary for a new way of living. She pursues her passions and projects wholeheartedly. Jessica embodies every aspect of a true BuDhaGirl.

Jessica was born in Mexico City in 1963 to an Austrian father and a Mexican mother. Her father was retired when Jessica was born so the family had a non-traditional lifestyle, travelling and moving often. Jessica began school in Carmel, California, where shortly thereafter her father took a sabbatical from retirement and was commissioned to build the new wing of The Beverly Wilshire Hotel in Beverly Hills, California. The family spent summers in Europe and also living at times in Cuernavaca, Mexico. Jessica lost her father in 1978 when she was only 14 years old.

Jessica Jesse began work at the age of 14, beginning her career in fashion as a runway model. Between 1978-1980, as she was finishing high school Jessica worked in Florida, New York, Mexico City and Paris. Even though she was working part-time, it was enough for Hubert de Givenchy to ask her to work for him as her closing model and spend a summer in Paris as a fit model.

From 1980 onward Jessica dedicated herself to retail. First taking an apprenticeship at Guy Laroche in Dallas, Texas as she was receiving her Fashion Merchandising degree from the Fashion & Art Institute.

After Guy Laroche, Jessica worked for Robert Sakowitz both as retail manager of his YSL and Valentino boutiques and also as buyer. Mr. Sakowitz understood Jessica’s true talent and passion in high fashion, taking her to Paris as the youngest buyer ever to buy both collections.

Jessica was then hired by Saks Fifth Avenue in Dallas to work as “personal shopper” a completely avant-garde term in 1982. Working under the direction of Susan Olden in NY, again Jessica was the youngest shopper in the Saks Fifth Avenue team. Jessica held several positions within Saks Fifth Avenue, including Couture Manager, and many years later Director of the Fifth Avenue Club.

Jessica also worked as Director of Silver Key Services at Neiman Marcus, Downtown, their flagship store. She was able to still glean knowledge from the legendary Stanley Marcus.

In 1986 Jessica was hired as Vice-President of Torie Steele Boutiques (Dallas, Texas), a company which held in its portfolio some the worlds’ top designers, including: Versace, Valentino, Jean Luis Scherer, Maud Frizon, Claude Montana, Zegna and many others. Her duties were the build-out of the Highland Park Village location, which was over 10,000 square feet; she was also store director and buyer.

In 1993 Jessica came back to Dallas from another time in Mexico and again worked for Saks Fifth Avenue as Director of the Fifth Avenue Club for six years; becoming a key player in a team that produced over 200 million dollars in annual sales.

In 2013 Jessica launched BuDhaGirl, the first company to merge science, contemplative practices with fashion. She is CEO and Creative Director.

Twyla Shelmire

Social Media Guru

Twyla is a Dallas native with a love for personal style, Instagram, and discovering misspelled words. After graduating from The Hockaday School, Twyla moved to New York City to attend liberal arts college. At Barnard College, Columbia University, she earned a B.A. in Art History and Conservation, with a concentration in 18th Century French Decorative Arts and the Theory of Collecting.

During Twyla’s time in New York City, she interned at Christie’s Auction House, College Fashionista, and Harper’s Bazaar. Twyla’s experience at Harper’s Bazaar was a defining moment. This role refined her writing and research skills, and uncovered her passion for visual storytelling.

In February 2016, Twyla joined the BuDhaGirl team to manage the BuDhaBlog, kindle our social media platforms, and strategize marketing campaigns. When Twyla isn’t scouring Pinterest or brainstorming blog topics, she’s most likely chasing her three dogs trying to photograph them with an iPhone.

Bill Jesse


In 1986, Bill founded San Francisco-based H.W.Jesse&Co, later known as Jesse.Hansen&Co., a consumer focused investment and advisory firm where he served as Chairman & CEO until 1998 and then as Chairman until 2004.

Bill has served on over 20 boards during his career as an investor and advisor and currently serves on the boards of Armor Express, Swensons Drive-In Restaurants and BuDhaGirl. Notable investments include Peet’s Coffee & Tea (1996-2008), where he served as an investor, board member and Chairman, and The Wine Group (TWG), where Bill served as a board member since the company’s inception in 1981, including service as its Chairman (2012-2015). Bill has helped guide the success of numerous other consumer companies and has served on the boards of Specialized Bicycle, Aidells Sausage, Smith Sport Optics, Western Athletic Clubs, Stanislaus Foods and WIRED.

Bill has more than 15 years of operating experience that includes serving as CEO of American Hawaii Cruises, VP of The Getz Corporation heading Global Business Development as well as Operations in Europe and Africa, CEO of The Delta Queen Steamboat Co., VP Operations of The Coca Cola Bottling Company of New York and GM of the Mediterranean/MidEast Division of Prudential Lines.

Bill is the author of several case studies that have been taught at Harvard Business School and other universities. He is also a past Chairman of the Northern California Chapter of the Young Presidents’ Organization. Bill graduated from Lehigh University with a BS magna cum laude with dual majors in Economic Statistics and Finance and a minor in English as well as an MS in Operations Research. He received an MBA from Harvard Business School. Bill enjoys saltwater, reading, design, great food, wine and traveling. He and his wife Jessica (that’s right, Jessica Jesse) have visited 65 different airports together.

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